FantaEgypt launches outdoor campaign to showcase the new shape of their fruit-flavored soft drinks. The campaign is varied in colors and artwork. Over bright colorful backgrounds, the new bottle shape can be seen both, alternating as well as matching colors with the flavors –green apple flavor over bright green and orange flavor over… well, bright orange. The contrasting ad copy in white reads “New shape, better taste”. In other ads, we see the image of a bottle being squeezed over a blue sky as background, to match the campaign’s slogan “Squeeze it to the last drop”. With Large and X-Large uni-poles, the campaign will refresh your drive at many locations across the Greater Cairo.
