It's time to switch to URBO sprays for women and Men this summer and update your scent wardrobe. URBO's scents are hovering Dubai's billboards with a refreshing OOH campaign, under the motto of "Every day is unforgettable with URBO Scent for Her and Him". 

If you are a bustling and dynamic urbanite, just take one whiff of Artiste URBO, where the fragrances available for women are the bergamot, marigold, apple blossom, violet leaves, rose, lily of the valley, and more. On the other hand, fragrances available for men are cardamom Oil, pink pepper, saffron, oud accord, sandalwood, osmanthus, myrrh oil, amber, tonka beans, and vanilla. 

perfumes are like the reflection of our personalities, where one of the studies showed our tendency to specific scents, helping us to make the correct identification. Therefore, URBO's scents reinforce this perception, where each fragrance represents a different character. For example, those who will choose the Freestyler URBO, are living for exhilarating adventure and enjoying the freedom to discover. Therefore, URBO is offering women scents like strawberry, mandarin, rose, jasmine, patchouli, and praline, whereas for men fragrances like Bergamot, grapefruit, marine notes, eucalyptus, cardamom, Jasmine, Patchouli, cedarwood, amber wood, and musk. 

In addition, those who are confident, seductive, in control of boundaries, and tireless in pursuit of passion, definitely will choose Reveller URBO. Scents available for women are blackberry, bergamot, tea leaves, jasmine, sweet rose, orange blossom, patchouli, praline, and musk, while for men are citrus cocktail, cardamom, apple, cedarwood, iris, lavender, vanilla, patchouli, amber wood, and vanilla. As for the ad copy, it reveals that you can get URBO sprays from “Amazon” and from “major retail stores”. This campaign emerged in the first week of July with a limited location on Digital Screens in Dubai.

The Art & Science of OOH

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