Dubai’s billboards were furnished with Sharjah Islamic Bank's new campaign for the first time. It is an exclusive bank experience built to serve the needs of the community on the move.

Sharjah Islamic Bank is now Boosting its unique new Smile Cards by showing off its new offers over the billboards, where the program offers you to earn “Smiles” points and retrieves them in different methods; from airline tickets and hotel stays to car rentals, highlighting "50,000* Bonus points" with Smiles Card. In other words, you will be having free unlimited access to more than 900 airport lounges with free stays in over 300,000 hotels all over the world, also no more blackout dates and extra cash payment for taxes. Besides, you can fly from anywhere for free with over 300 airlines.    

The fusion of orange, green and red colors used on the billboard design, catches the eyes and relaxes the minds, where you can imagine yourself experiencing the “Smile Card” offerings. On the other hand, placing its logo with dark blue and white colors makes the campaign noticeable and recognizable among other campaigns. The utilized strategy in this campaign is the emotional appeal, where the name of its new investment card is called “Smile” which gives so many positive connotations to customers, so it is a very smart way to grab people’s attention. This new campaign emerged in the first week on Digital Screens and on Hoarding Billboards in Dubai.

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