LINX by Capriole Developments is a unique mixed-use community and business park located in the exciting New Administrative Capital. Capriole Developments penetrates Egypt's OOH market with its massive campaign that establishes the project as an ideal space to operate, collaborate and engage with state of art offerings at a range of price points. The company is driven by excellence focusing on comprehensive amenities, guest services, integrated safety systems, as well as green impact since Linx was designed with the environment put into consideration with low energy fixtures, solar shading and urban mobility. 

The campaign uses the main motto "Don't Blind Trust Us, We Build Then Sell" and that indicates that the real estate developers have a unique selling proposition that does not involve prior investments or payments and that units are only sold when the construction is completed. This approach makes Capriole Developments stand out along with the ad copy that shows that the company was established in "Abu Dhabi 1993". Some visuals show that the project lies "In the Heart of New Capital" and that there is 10% down payment as well as instalment over a period of 10 years. The advert also induces a hashtag which translates to #The_New_Capital_Is_Your_Place. Blue is used as a main color and brand identity which is often associated with depth, stability, loyalty, trust, wisdom, intelligence, confidence & faith. Blue is considered healthy to the mind and body since it slows human metabolism & produces a calming effect. 

Learn about the campaign's budgets, locations, types and kinds at Monitoring Out-Of-Home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo & Dubai. 

Campaign Credits

Industry: Real Estate

Brand: Linx

Advertiser: Capriole Developments

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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