Al Areesh is a premium brand made from the finest Halal ingredients and known for its unique, delectable flavors with the most fascinating taste of Chicken, Beef, Seafood, and Vegetables and it is a trusted name and market leader in the freshly frozen food industry. Al Areesh's campaign promises Taste of Authenticity and emphasizes on the consistent offering of authentic and fresh flavors across the GCC. The UAE-based food manufacturing firm; Global Food Industries (GFI), unveils a new look and packaging to emphasize the brand's strong ties to Sharjah's heritage and culture. The ad copy shows a wide range of frozen meats and food including chicken, beef, seafood, fruits and vegetables, plant-based burgers & Salicornia burger which is a healthy alternative to traditional meat burgers to suit different consumer preferences. The ad copy mainly uses the color orange which is interpreted as an energetic color that calls to mind feelings of excitement, warmth and enthusiasm. The shade also draws attention and derives positivism. The campaign is a relatively new one that was executed for the first time as a limited OOH advertisement. It was released as a hoarding across the city of Sharjah.
