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INERTIA evolves the concept of their former OOH campaign and now focuses on the marina facilities of their sophisticated Jefaira project on the North Coast.
With colorful backgrounds of nautical motifs, JEFAIRA’s ads simply read “We speak nautical” – obviously referring to the marina that the premium compound offers on the North Coast.
INERTIA has kept the same simplistic, yet stylish features of their first campaign. The billboards stand out alternating different patterns with the same colors, like different pieces of a bigger design.
With Gates, Megas, and Large and X-Large uni-poles, the campaign spreads over the main roads across the Greater Cairo.

INERTIA speaks nautical at JEFAIRA-00
INERTIA speaks nautical at JEFAIRA-00

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