Suzuki Climbs on UAE's Billboards with Its New Jimny: The Off-Road Legend

Suzuki rises on UAE's billboards to raise maximum awareness on the new Suzuki Jimny branded as "The Off-Road Legend". After Suzuki's last appearance on Dubai's OOH scene with their promotional campaign revolving around Suzuki's reduced and affordable car prices, the automotive company is now back stronger with their awareness campaign for the Suzuki Jimny which is built to tackle the harshest weather conditions. The visual also portrays that the Jimny can go places where other vehicles fear to tread since the car takes on nature's challenges. 

The ad copy uses a photograph of the Jimny drifting in the middle of a hot desert and this attracts people to unleash their spirits of adventure and get ready to go exploring. With its down-to-earth design, the Jimny is ready to conquer the wild with its LED headlamps with washers, optimized bumpers and practical drip rail. The visual also reflects that the car is made in Japan and has unlimited warranty for up to 7 years. 

The campaign is a relatively new one that was launched in the 4th week of June and it is a limited campaign that was distributed in Dubai and Diera as hoardings.