Merath Developments climb on Greater Cairo's OOH scene to raise awareness on their new compound that is coming soon to 6th of October city. The massive campaign reflects the company's main vision of creating innovative communities to cater to customer aspirations and expectations while encouraging long-lasting trust and credibility. Ladera brings creative projects that serve aesthetic and practical purposes and it offers an edge that can be found exclusively with Merath's latest development in Cairo. 

The location of the luxurious residential compound is in the Green Belt which is a brilliant location that is both premium and central of the district of 6th October. The development combines townhouses, standalone villas and twin houses as well as offering units with various sizes and preferences to suit all consumer needs. The ad visual uses pastel colors including green orange and blue. Pastel colors are known to be less saturated than natural shades of primary colors which make them feel light, soft and calming. They also create feelings of earthiness and sophistication, on the other hand, white symbolizes purity, freshness and simplicity while the geometric designs portray the professionalism in engineering and construction in an artsy and abstract way. The ad copy also informs audiences that Ladera offices are available at Arkan Mall and Safwa Mall. 

For additional information on Ladera's campaign check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system in Cairo and Dubai, for more information on campaign types, kinds, budgets, locations and more. 

Campaign Credits

Industry: Real Estate

Brand: Ladera 6 October

Advertiser: Merath Developments

[] []

Country: Egypt

Region: North Africa

Tags: Awareness Campaign

The Art & Science of OOH

Back To Top Arrow