Arada announces its latest development on UAE's out of home advertising scene, with Masaar positioned as the perfect sanctuary for your desired home. Masaar also establishes itself as the newest address that is a place to restore your spirit, just minutes away from the city yet it is a world away. Masaar is a residential sanctuary formed by eight gated communities, with abundant green space and every necessity close at hand. The compound was master-planned by Arada using smart-home technology that makes designing your perfect family life a breeze. Arada is now providing a different kind of urban with various community features including a school, nursery, woodland cycle track, supermarket, cafes, shops, restaurants, community center, and quiet zones and sports facilities. The promotional campaign shows that units in Masaar start from AED 1,197,000 and the ad copy also highlights that the place is a new upscale forest community which is like no other. The advert also uses photography of the green landscape and eco-friendly environment which gives people positivity and grabs their attention to focus their efforts towards their designed lifestyles. Green is the main color used for the campaign and it can elicit strong emotions since it is a dominant color in nature that forms images of growth. Green shades express renewal and life along with abundance, refreshment, rest, peace and security. The campaign was released in the 4th week of June and it’s a relatively new one that was distributed across the UAE in cities including Sharjah, Dubai and Buhaira.
