Cars climbs up on UAE's billboards to raise awareness on the offered services and to establish the brand identity and equity across the Emirates. CARS Shipping is globally recognized organization categorized as a Classic Automotive Relocation Services which is finally only a click away through the new Cars App that delivers used cars right to your doorstep. Cars' massive campaign indicates that the provided services are now available 24 hours a day with the all-new app that can be downloaded from Google Play or App Store. The ad visuals also inform consumers that delivery of services is currently free of charge and that attractive car loans can be found on the platform in AED's. The campaign also highlights that Cars has a 7-days return policy which assures consumers trust and reliability. The advert uses the ad copy that translates to buy any used car on the app and we will deliver it to you. The main slogan for the campaign is The Used Car App That Delivers and that is the specific unique selling proposition that is bound to grab the Emirati audience's attention. The graphic design of the visuals indicate that the buying process is easy through the app by demonstrating a finger pressing on the app's icons and a gift-wrapped car being transported. The campaign is a new die-cut campaign because it has features popping out of the ad's frames. It was released in the 4th week of June across the UAE in cities including Dubai & Sharjah.
