Etisalat UAE has launched on Dubai’s billboards a new OOH advertising campaign, promising audiences to enjoy unlimited free delivery subscriptions from Smiles App. This campaign has shown on the roads of Dubai after offering hot deals for food delivery in its latest OOH campaign.                

There are about 2,500 restaurants delivering delicious food via the Smiles app. The new delivery feature now allows customers to purchase food from restaurants to be flexibly delivered to their doorstep. In addition, the customers can also redeem and benefit from Smiles points on their food deliveries. This time, the ad copy highlights the phrase "Introducing Unlimited Free Delivery". Therefore, if you order food, then say goodbye to delivery fees, where you will save money by using the unlimited free delivery. The visuals are very simple, using the brand's color on backgrounds and displaying different food shots. This new campaign started in the fourth week of June on Bridge Billboards in Dubai, Sharjah, and Ajman.

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