Home Box rises on UAE's billboards to excite the Emirati audience on the big summer sale on furniture and interiors starting from 25% off up to 50% off on whole rooms and bundled furniture items. Home Box brings back bigger, better and brighter deals offering huge discounts on furniture and home-ware as well as bedroom sets, beddings, sofas, armchairs, dining sets, serve-ware, décor, lighting, coffee-tables and more. After Home Box's last campaign that offered promotions of up to 50% with competitive prices, the brand is now back on billboards even stronger. 

The ad visual shows for example, a living room set that consists of Lancer 2 Seater Recliner that was previously sold for AED 2,255 and after 40% off, it is now sold only for AED 1,345. The campaign also shows a bedroom set called Nature which was for AED 4,250 in the past and is currently only for 2,450 which is 42% off on a 5 unit bedroom. These prices are bound to attract a mass audience especially because they are highlighted in red along with the ad copy of "Summer Sale" and the amount of percentage off. Red is known to grab people's attention almost instantly and it is one of the most visible colors in the color spectrum. 

Red also symbolizes passion, strength, confidence, energy, power, excitement and attention which explains why Home Box have recently rebranded their logo color from black to red over a white background to make it stand out even more. The campaign is a relatively new one and it was released during the first week of July around the cities of Dubai and Sharjah. 

The Art & Science of OOH

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