Aquafina Collaborates With Expo 2020 Dubai through the Launch of a Refreshingly Sustainable Way to Stay Hydrated

Aquafina launches a massive awareness campaign for the first time to encourage consumers to "Say Yes" to a new and refreshingly sustainable way to enjoy Aquafina water as PepsiCo launches new aluminium cans and glass bottles in collaboration with Expo 2020 Dubai. The brand has launched a new range of eco-conscious packaging as a joint commitment to sustainability since the new bottles are fully and infinitely recyclable. The bottles will be on sale across the Expo 2020 site during the sixth-month event. 

Aquafina pledges to support the circular economy by reducing the waste that ends up in landfill through their widely spread launching campaign. The brand appears to be treating all waste materials as valuable resources that can be reused, repurposed or recycled. The ad copy indicates that everyone should Say Yes To; "A more sustainable future", & to start drinking "Still water from a can". The graphic design of the campaign uses a combination of royal blue, sky blue and white which really give the vibe of a better, calmer, and more sustainable standard of living that uses less waste. This combination also symbolizes dependability, serenity, security, cleanliness, purity and freshness. The campaign is a new one that was launched in the 3rd week of June as hoardings across Dubai.