The leading home retailer in the gulf region, especially UAE, Home Centre has landed on the billboards of Dubai with an OOH advertising campaign, introducing a modular range of sofas, wardrobes and beds. This campaign has climbed up on the billboards after announcing big discounts during the holy month of Ramadan in its OOH campaign.  

Following Home Centre’s light-hearted and fun film, Home Centre is introducing modular solutions by showing off a modular range of sofas and wardrobes that are available in-store and online, adding the motto “Infinite Possibilities”. The campaign is displaying some of the special sets like the Eterno Modular Sofa starting from AED 749, and the Continental Wardrobe starting from AED 1,099. Meanwhile, on hoarding billboards, it says that you can enjoy 25% to 70% off on Home Centre’s sets at City Centre Al Zahia. This campaign emerged in the first week of June on Hoarding Billboards, UniPole Billboards, and Digital Screens in Dubai and Sharjah

The Art & Science of OOH

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