Every month, competition on Cairo's billboards is heating up between different brands and advertisers to get on the top as well as receive the desired exposure by achieving new rankings with better results and reaching a wide range of audiences. Therefore, our subsidiary company Monitoring Out-of-home (MOOH) is always keen to analyze, evaluate, and record OOH ads to get insight into certain industries in order to identify the top 20 rankings campaigns each month.
This month the real estate industry has a strong presence, dominating Cairo's billboards, unlike last month’s top 20 campaign, where the broadcast media sectors were able to reinforce their identity in the market and made it to the top 20 list, as a result of Ramadan campaigns that hit the billboards. Around 12 real estate companies seize control of their spots over the billboards, Palm Hills' project Badya snatches top places to rank the 1st. Being not the only one, Tatweer Misr ranks 2nd for its project D-Bay and Telal ranks the 4th place, whereas Madinet Nasr For Housing & Development (MNHD) ranks 15th for its project SARAI. In the same instance, new real estate developers stepped in to be on the top of the game. ALFTH Group made its first appearance on the billboards to rank 3rd, while El Baron Real Estate Development has made its first-ever appearance to rank 7th for its project Vigor New Capital as well as for Khaled Sabry Holding who gets the 16th place. Other real estate developers clutched its command to be from the top 20 campaigns for May like Bo Sidi Abdel Rahman and I-Business Park.
On other hand, there are also campaigns that are still shown on the billboards since Ramadan 2021 like Talabat, DMC, AlHayah TV, and Sherihan's campaign with Vodafone to be from the top 20 campaigns for May 2021. The prominent 7UP has grasped the 11th place, whereas Etisalat releases two OOH campaigns, placing the 17th and 18th, besides, other industries from events & exhibitions, furniture & interior to Addias's global campaign "Impossible Is Nothing" that hit Cairo's billboards.
Follow the infographic to see some of the more interesting campaigns that have conquered Cairo's billboards this month. Also, through May's market insight, learn more data and figures about what's going on over Cairo's billboards https://insiteooh.com/article/4700-mays-market-insights-witness-an-increase-with-more-campaigns-on-cairos-billboards
Industry: Marketing & Advertising
Brand: INSITE OOH MEDIA PLATFORM
Advertiser: INSITE OOH
Region: North Africa
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