Maxello is a confectionery brand owned by Knoing that comprises a range of products, coming in a variety of fillings to suit all tastes at all times. Knoing Food has climbed on Cairo’s billboards with an OOH advertising campaign, presenting over the roads Maxello’s delicious croissant and wafer. Following the hyping and energizing jingle that hit 1,000,000 viewers on youtube, featuring the two artists Hassan Shakosh and Mostafa 3enba as brand ambassadors of Maxello to show off Maxello's products, also the billboards display Maxello's Croissant with different sizes. Besides, the mouthwatering wafers with different flavors; stuffed with double chocolate, creamy strawberry, creamy vanilla, and creamy Halawa honey. As for the ad copy, it highlights that Maxello is “على وضعه” which means that Maxello is like no other, placing Maxello’s social media platforms as a call-to-action to visit its official accounts on Facebook and Instagram, appearing in a catchy blue-themed background. Having so many questions regarding Knoing Food and El Sewedy Group’s campaign? You can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign’s budget, types, kinds, locations, and more.
