Al Ahly Sabbour's massive real estate project Keeva rises on Greater Cairo's billboards to promote and raise awareness of the Modern Countryside landscape brought to the heart of Cairo, in 6th of October City. Keeva's previous campaign concentrated on designing your payment plans, however, Al Ahly Sabbour is taking a more creative and out-there approach. This can be seen in the fact that the visual uses the slogan "Where Life Rhymes'' which symbolizes value, preciousness and beauty. 

Al Ahly Sabbour is presently delivering a lush 144 fedan project which provides exclusivity and tranquillity in the services and architecture of the modern city. Keeva offers green areas and artistic minimalism in an environment where peace of mind is a lifestyle choice. The contemporary architecture aesthetic presents an effective and operational luxury that can accommodate any taste. Keeva's craftsmanship in every corner creates great residences with the perfect ambiance, day after day. The visual also shows that Keeva offers 5% down payment for up to 10 years. 

The blue-tinted portrait photography embedded in the campaign is very artistic and intense since it symbolizes freedom and relaxation. The monochrome setting also portrays sharpness, beauty, productivity, security and peace. The graphic art is truly a correct choice for the campaign since it is inspiring, calming, sincere and mentally soothing.

For additional information on KEEVA's campaign check out  Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system functioning in Cairo and Dubai, for info regarding the campaign's types, kinds, locations, budgets and more.   

Campaign Credits

Industry: Real Estate

Brand: Keeva

Advertiser: Al Ahly Sabbour

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Promotional Campaign

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