Damac real estate developers finally launched an extension for Damac Hills named D2 or Damac Hills 2, after their previous campaign that announced the wave pool in the first compound project the organization executed. Because one is never enough, Damac now provides signature, top-notch villas in D2 starting from AED 1.1 million as well as elegant apartments. The premier luxury property developers are pioneering the real estate industry in Dubai as the campaign reflects the high-end properties offered by Damac, who seem to have a solid understanding of needs and preferences of investors and end-buyers. The brand positions itself as the most sought-after neighbourhood in Dubai since it sends the leisure message of Get Used to Lazy Afternoons. The visual also shows an outstanding photograph of the full-of-life pool at D2 with many palm trees and near green areas and this is bound to attract a large segment of UAE residents. The campaign portrays a truly distinctive style with crafted symphony of nature, activity wellness and community while it also promises dream homes and a fully equipped Sports Town with an outdoor gym, paddle tennis courts, cricket pitch & nets, basketball, volleyball and football facilities and much more including a Zen Garden and BBQ spots. D2's campaign was available as hoardings and digital screens around the city of Dubai and it was launched in the first week of June.