Skoda rises on Dubai's billboards to announce the launch of the 2021 Skoda Octavia, the finest art of car-making the brand has to offer. Skoda reflects an impressive design with an elegant interior inducing premium quality workmanship in a single compact model. Skoda positions the Octavia as the ideal choice for both the heart and mind since it’s a suitable and convenient car for business trips as well as everyday routines and big or small families. The visual also contains a promotional aspect since it identifies that price ranges start from AED 79,900 which is very reasonable compared to prices of vehicles today. The campaign also uses the key slogan of Skoda Simply Clever which indicates that the Octavia embodies a fusion of practicality, aesthetics and safety. The photography shows the balanced proportions and dynamic lines along with distinctive features such as the front highlights in the shape of an arrow. The Live Like You campaign was distributed as hoardings and digital screens during the second week of June in main OOH sites in Dubai City. The campaign was executed by Ali & Sons contractors.
