The International Beverage and Filling Industries LLC (IBFI) was founded in 1992 and it is considered as one of the most well-known beverage producers in the UAE, also it ships to more than 35 countries. In Sharjah, the company operates in processing & filling, distributing, quality control, PET bottling manufacturing, maintenance, screw cap manufacturing, administrating, storage & warehousing, and packaging. They are seeking to be a leading provider of long-life PET beverages in the GCC region by providing people with the taste that meet their needs, using high quality and international standards.   

For the first time, IBFI has climbed up the billboards of Dubai with an OOH advertising campaign, branding for “STAR” drinks. STAR is one of the most popular beverage brands in the UAE, presenting delicious beverages made with high-quality ingredients from fruit drinks, Soda,  carbonated soft drinks, and water to quench your thirst and refresh. 

The visuals depict a young man who seems to be refreshed by STAR's fruity drinks, appearing on a catchy orange-themed background that alludes to the refreshing fruits and signifies that STAR's fruity drinks are affordable yet of reasonable quality.  On the other hand, the visuals display STAR’s fruity drinks of different flavors; including Guava, Pomegranate, Lemon, Apple, Orange, Litchi, Mango, chilled mixed fruit or cocktail, whereas, the ad copy promises a “Taste that Refreshes” you. STAR’s campaign appeared for the first time with a limited location on Hoarding Billboards in Dubai

The Art & Science of OOH

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