The National Bank of Egypt launches the first-ever new generation of bank branches based on self-serv. Services which are accomplished through electronic and digital channels. After NBE's prior campaign that promoted Cash Away Services available in gas stations around Egypt, NBE is currently raising awareness on a different and unique banking medium and experience which is portable and the very first of its kind. The campaign shows that any NBE member or potential users, can subscribe to self-serve services which will offer banking products and services in a fast way using e-forms through self-serving digital touch screens. People can also access their internet banking services. The visual uses ad copy that sends the main message that NBE is a bank like no other and that it is the first moving bank service in all of Egypt. The visual also portrays the portable SUV that induces the logo and brand colors to give people a correct image of what NBE means when it says self-serve. The visual also indicates that NBE has the best employees and work force at their widely spread branches. The ad copy uses a lot of the color blue to project feelings of serenity, security as well as order and organization. The color also symbolizes a high extent of stability and reliability. To know more about the campaign's budget, kinds, types and locations, check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system functioning in both Cairo and Dubai.
