White Tissues climb on Greater Cairo's billboards to raise awareness on the wide variety of paper tissues, for the first time ever. White Tissues provide a complete range of innovative and convenient tissue paper products and they are widely known for their outstanding quality and their ability to cater to different segments of consumers. 

The campaign shows that the brand excels indistinguishable segments of the market which includes facial tissues, kitchen towels, kids' tissues, and toilet rolls which are all compulsory and necessary in any household. The campaign reflects that the brand deeply understands the significance of manufacturing the purist tissues produced from 100% solid cellulose fibres. 

The visual also reflects that the paper towels have the highest absorption rates since the tissues consist of 3 layers. The advert also portrays how the company has been working on unique and creative designs that are bound to suit all environments including your home, office and car. The visual also indicates easy-open capability and sterilization on international standards. 

To know more about White Tissue's campaign, check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system functioning in Cairo and Dubai, to know more about the campaign's budgets, types, kinds, locations and more. 

Campaign Credits

Industry: Home Care Products

Brand: White Tissues

Advertiser: Packtec Egypt

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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