Aldora gets up on Cairo's billboards to showcase their latest offers on all furniture and interior product lines including; mattresses, furniture and accessories. After Aldora's last campaign that focused on raising awareness on beds, sofas and sofa beds in specific, Aldora returns on Cairo's billboards with a tremendous campaign claiming that consumers can now purchase a 3 in 1 living room for only 7777 EGP. The brand reflects in the campaign that it understands dimensions and weights that give them better skills in comprehending the relationship between the mattress and our bodies. The visual uses the slogan that translates to Life is Comfortable and also informs people that this sale will be available at any branch. The campaign induces photography of high-quality mattresses and sofas. It is also noticeable that there is a separate 25% sale on mattresses only and this projects the extent of research and development exerted by the brand to produce the finest product lines. The color blue is used in the ad copy to project feelings of calmness, reliability and tranquility, while the red and yellow symbolize warmness, comfort and hospitality. To know more on the campaign's types, kinds, budgets and locations, check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system functioning in Cairo and Dubai.
