Zanussi launches an intense campaign on Cairo's OOH market to raise awareness on the latest air conditioning technology that has to do with the ionizer feature addition. After the company's last campaign on a wide range of home appliances that are bound to Make Life Easier, Zanussi currently focuses on air conditioning in specific. The campaign highlights that the new ionizer AC guarantees fresher air with no bacteria. The campaign also uses the consistent motto to preserve the brand identity and recognition. The ad copy also portrays that the Zanussi AC wastes a lot less power and electricity when compared to other AC's with a rate of 40% while providing the only hotline for Zanussi. Another main visual of the campaign informs potential buyers that the ionizer AC has the largest coverage for manufacturing, along with a long-span guarantee. It also shows that the company offers full maintenance and fixing routines as well as Express Service for fixing and placing air conditioners indoors. To know more on the campaign's budgets, types, kinds and locations, check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system in Cairo and Dubai.
