Sony debuts Dubai's billboards with its one-of-a-kind package or bundle which includes Sony's PlayStation 5 console along with one of the top ranked adventure video gamed, Ratchet & Clank: Rift Apart Launch Edition for PS5. The bundle and price include immediate savings on individual items which makes the package exceptional for gamers.




The campaign uses the slogan "Play Has No Limits" since the video game has additional in-game purchases that are bound to blast your way through an inter-dimensional adventure. The visual shows how the game goes hopping through dimensions attempting to take on an evil emperor from another reality. The campaign reflects how exciting and action-packed the game is, inducing mind-blowing speeds. The dazzling visuals symbolize the intergalactic adventure blast offered only on the PS5 console. 



Powered by Insomniac Games, it is also obvious that the game is for kids aged 7+ according to international PEGI ratings. The massive awareness campaign also mirrors that the game on PS5 has fun and stunning animated graphics and visuals, fast loading, adaptive triggers, haptic feedback, as well as tempest 3D audio technology. The campaign is a fairly new one that was launched in the second week of June since the offer was valid from the 11th. The ad took the form of digital screens across Dubai at Sheikh Zayed Road, Al Safa Street and City Walk. 

The Art & Science of OOH

Back To Top Arrow