Namshi pops up on Dubai's billboards to bring you the latest and trendy looks for men, women and kids. The brand has been establishing itself as the leading online shopping platform for simple, fast and reliable shopping in the United Arab Emirates. Namshi promotes its brand through an exciting campaign that highlights the huge sale that will take place from the 24th till the 27th of June which will include top and trendy picks. 

The brand is known to offer an increasing selection of various globally-recognized brands including; Calvin Klein, Nike, Adidas, Top Shop, Puma, Forever 21, Mango and many more brands that are all combined in one place. The visual reflects that consumers who buy online in Dubai, can stay ahead of the season's top trends with a massive portfolio of online fashion, footwear, accessories, and beauty products, as well as enjoy the advantage of fast delivery across the UAE. 

The ad copy and design reflects the variety of products offered at Namshi in terms of portraying young men and women wearing hoodies, sweatshirts, jeans, shirts, as well as trendy accessories. The chosen outfits of the ad also show multiple brands. The campaign uses a wide color palette to make the design catchy, fun and artistic. Some of the combinations of colors include; light orange, shades of blue, white, pastel purple and mint green. The ad uses color to convey a sense of vibrancy and eagerness. The campaign is a new one that was launched in the second week of June as a digital screen in Sheikh Zayed Road, Dubai. 

The Art & Science of OOH

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