Clorox launches a massive campaign to establish its brand as one that believes that cleanliness has to do with a lot more than just getting rid of dirt and germs. The antiseptic wet wipes are capable of cleaning and disinfecting 99.9% of germs in one simple step, but it can also kill bacteria and viruses including; MRSA, Salmonella, Cold & Flu Germs, E. coli, Staph and organisms that can cause whooping coughs. 

The campaign highlights the fact that the wipes are EPA-approved to kill the Covid-19 virus and Clorox has been increasing production of healthcare products in response to the outbreak. The campaign reflects on the fact that this specific edition of the wipes is new and that Clorox wipes are the current best option for cleaning and disinfecting surfaces and is also used to sanitize or deodorize. 

The campaign includes a photograph of a woman wiping finished kitchen hardwood which points out one of the usages of the wet tissue. The wipes are also recommended for offices, food service facilities, and hospitalizing facilities. The ad shows that there are different sizes of the product to fit consumer preferences and it is highlighted in eye-grabbing red, that Clorox wipes kills 99.9% of bacteria and viruses and that the wipes have immunity advantages against Covid-19. To know more about Clorox's campaign check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system in Cairo and Dubai, to learn more about the campaign's budget, types, kinds, locations and more. 

Campaign Credits

Industry: Cleaning Products

Brand: Clorox

Advertiser: Clorox Egypt

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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