Park St. is domestically well-known because of its ideal location which is in the heart of Sheikh Zayed City. The development lies in close proximity to high-end shopping malls, restaurants & café venues, medical hubs, as well as educational institutions, and other upscale residential compounds which add to the overall success of Park St. The campaign shows that the developers are innovative and intend to exert superior efforts and design regarding its business-centric complex. There are top-notch office spaces with contemporary aesthetics. Along with ensuring safety and comfort in terms of peace of mind, productivity, and the business community, Park St. also focuses on the leisure time of residents by providing fine dining destinations on rooftops which makes the compound suitable for business by day and entertainment at night. The motto for the campaign reflects this intention; Workday, Nightlife. The ad copy encourages the audience to Stay Tuned and uses the main colors of bright red, dark green, and turquoise. Red is the most visible color in the color spectrum and it is used to instantly grab people's undivided attention. The dark green is associated with wealth and nature along with conservativeness, fertility, and generosity. However, the color turquoise is related to calmness, femininity, refreshment, serenity, emotional balance, and spiritual grounding. Some of the leading business conglomerates include Aston Martin, My Diamond, Nola, Qahwa, Chez Richard Salon, Express Lab, BRGR, Marzipan, and Mazloum Home. These are only some of the many top-notch contractors for this project. To know more about the campaign's budgets, types, kinds, and locations, check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system in Cairo and Dubai.
