Khaled Sabry Holding introduces the launch of the Ronza Tower that is part of the New Administrative Capital or (NAC), in Egypt. Investments in the massive project go up to EGP 500M and the construction is implemented in an area of approximately 2,617 square meters in the Downtown area of NAC. The tower consists of 10 stories that are solely dedicated to commercial, hotel & tourism, as well as administrative activities. The Ronza Tower has 220 units as well as 3 garages which serve users of the construction. 

The construction is known to be ready by the last quarter of 2024 until the land license is obtained. The campaign represents the fact that the company aims to excel in the real estate project and make it quite unique from other towers in terms of modern systems and modern engineering mechanisms. The competition at the New Administrative Capital is becoming strong since there are many newly launched projects which is why Khaled Sabry Holding is prioritizing this project and coming out with massive campaigns. 

The campaign uses a fusion of colors that include red and blue. These colors are known to be associated with feelings of arousal and excitement as well as genuineness and relaxation. The campaign also uses geometric shapes which reflect the engineering aspect of the project. The campaign also uses the motto "Build on Respect" and that establishes the equity and image of the brand. 

To know more about Khaled Sabry Holding's campaign check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system in Cairo and Dubai, to learn more about the campaign's budget, types, kinds, locations and more. 

Campaign Credits

Industry: Real Estate

Brand: Ronza Tower

Advertiser: Khaled Sabry Holding

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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