The Dubai Mall rises on Dubai’s billboards to raise awareness of the month-long football festival that it will be hosting from the 11th of June to the 11th of July. EMAAR provides an exclusive offer through the campaign that allows customers to shop and win amazing and fortunate gift cards with up to AED 50,000. The Dubai Mall is considered one of the world’s largest shopping malls and it tends to attract different segments of target audience. The Dubai Mall has always invested efforts in attempting to allow consumers to shop, play and dine and the campaign symbolizes how important such factors are to EMAAR group who usually have their unique designs and aesthetics that provide aspirational lifestyles for an enthusiastic and thriving community. The ad copy is very exciting for football lovers in the UAE and around the world. This is reflected in the fact that there are many teams that originate from different countries who will be participating and competing for the cup. All you need to do is spend at least AED 150 to be qualified to join the challenge. The graphic design of the campaign is very professional and suitable for the target audience since it shows a football goal set up as well as a football field, ball and stadium. These visuals will definitely accept the football-loving majority. The ad copy also shows a shopping bag labeled “The Dubai Mall – EMAAR” which indicates that shopping will make you win gift cards as well as qualification to participate! The campaign was published in the 2nd week of June and was distributed across Al Mustaqbal Street, Shaykh Mohammed bin Rashid Street and at Boulevard, Dubai.