Changan climbs up on Cairo’s billboards to announce and raise awareness on their two models which have all the necessities of car users in terms of quality, innovation, intelligence, design and sustainable development. Because the company focused on providing “Everything & More”, the main message and goal of the campaign is that Changan makes constant efforts to build the world’s first-class R&D capability. Chang in the Chinese language translates to “lasting” and AN means “Safety” which makes the name of the company very suitable and consistent for Changan’s organizational goals regarding brand identity. The name and campaign represents the idea of “Lasting Safety” where the proposed vehicles will definitely provide you with safety and happiness. The campaign also shows how comfortable and luxurious the car's interiors are. The graphic design and photographs that are used in the ad copy are very eye-grabbing and attractive to potential car buyers. Ghabbour Auto also gives the audience the hotline which is 15050 for any additional information a customer might require. To find out more on Changan’s campaign, check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system in Cairo and Dubai, to know more about the campaign’s budget, kids, types, locations and more.
