HSBC shines on United Arab Emirates’ billboards with a massive die-cut campaign that motivates other bank users to switch their main accounts to HSBC since the bank offers cashback services that go up to 5,000 AED. The campaign also specifies that the terms and conditions apply. HSBC is the type of bank that builds fuel, passion, vision and drive to pursue something bigger than you. This is reflected in the campaign in the indirect sense that money alone cannot create the future you are looking for, however, money is important to thrive in the UAE, especially with the correct financial mindset. Some of the benefits that are offered by the campaign include 10% cashback on daily spending as well as automatic credit of cashback which is set to occur each month of the year. The campaign’s design is very expressive since the ad copy highlights that the amount of cashback can go up to “5,000 AED” and there is a huge ribbon covering that amount which indicates that HSBC is offering an occasional deal for a limited time. The campaign is a relatively new one which started in the 4th week of May and was published as a bridge billboard at Sheikh Zayed Road, Dubai.
