iMile is an e-commerce logistics solutions company that focuses on providing their partners with unique and tailored solutions. It was founded in 2017 in the UAE. iMile specializes in delivering integrated logistics solutions for China’s cross-border e-commerce and local e-commerce. They established themselves as the fastest-growing logistics company in the region using the most advanced technology. According to Forbes Middle East, iMile is considered one of the top 50 start-ups in 2020.
iMile debuts on Dubai’s billboards with an OOH advertising campaign, promoting its distinctive services. The ad copy bilingually reinforces the concept; that iMile is “Your Trusted Delivery Partner in UAE, KSA, and Egypt”, appeared on large font with turquoise and yellow colors to be the focal point and grabs audience’s attention on roads. In addition, it highlights that iMile “Deliver Trust”, so it must-have to “#chooseiMile”, adding their website on a partitioned blue and yellow themed background with some geometric shapes. This campaign emerged in the fourth week of May for the first time with a limited location, appearing on Bridge Billboards at Sheikh Zayed Road in Dubai
OOH Size: Bridge Billboard
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | Egypt | Launching Campaign | Sheikh Zayed Road | UAE | United Arab Emirates | Forbes Middle East | iMile | KSA | Saudi Arabia
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