Pizza Hut has been shifting its undivided attention to promote the Super Limo, One-Meter Pizza that is panned pizza. Consumers have the opportunity to choose their preferred pizza flavors and toppings. The campaign is a continuous one which is updated regularly and it is relatively limited and it is bound to make your summer yummy. The order is also meant for gatherings and groups which is exciting for pizza lovers in the UAE. 

The massive Super Limo box will make you drool over 36 pizza slices as well as 3 different dips and side dishes of your own choice. The food photography used for the campaign really sparks pizza lovers’ appetite especially because the photography is extremely detailed and magnified. The price of the Super Limo also pops out from the ad copy and it shows that the offer only costs 99 AED. 

The color red is heavily induced in the campaign which has the strong ability to grab people’s attention and energizes them to try out the product. The campaign was published as a hoarding at Sheikh Zayed Road, Heassa Street and as a digital screen at King Salman bin Abdulaziz Al Saud Street, Dubai. There were also hoardings that were placed in Al Ittihad Road in Sharjah and Sheikh Khalifa bin Zayed Street in Ajman. The campaign was also published as mega-coms in Al Ittihad Road and Corniche Street, Buhaira as well as in Ajman’s Corniche or Sheikh Humaid Bin Rashid Street. There was also a uni-pole set at Al Khail Road. 

The Art & Science of OOH

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