MedCare hospital launches a gigantic awareness campaign on UAE billboards to inform the mass public that the medical center provides a “gateway to world-class medical experts” and that the hospital is not just a 5-star reception. The campaign highlights that the center is located in Sharjah, King Faisal Street. The ad copy portrays the fancy reception of MedCare and this creates the perception that the center is considered a recovery space featuring premium care. Other versions of the print ad show very elegant and modern lounges and rooms which make people really want to solve their health problems there. The billboards also indicate that the hospital offers procedures that have to do with Orthopedic Surgery, Obstetrics & Gynecology, Heart Diseases, ENT, and Internal Medicine, and also has a fast functioning 24/7 Emergency Department. The campaign uses the main color scheme of purple which tends to reflect royalty, luxury, tranquility, well-being, femininity, spirituality, creativity and wisdom. The campaign was recently launched in the 4th week of May in the form of lampposts that were distributed across Al Ittihad Road in Sharjah and as a Hoarding at Sheikh Mohammed bin Zayed Road in Sharjah.
