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Etoile Patisserie launches new teaser OOH campaign just in time for Ramadan celebrations.
Abu Mehrem’s Egyptian bakery of French name, which has already spread into 5 branches across Cairo, is well known for offering both oriental and western pastries and sweets.
The ads of this outdoor campaign contain simply a teaser contradictory ad copy telling viewers not to eat kunafa, one of the most popular sweets of Ramadan. Guess there will be a revelation second part to this campaign!
With Large and X-Large Billboards and T-Poles, as well as some light boxes, the bakery sends their bizarre message in certain districts of Greater Cairo.

Eccentric message in Etoile Patisserie outdoor campaign-00
Eccentric message in Etoile Patisserie outdoor campaign-00

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