Raneen Company climbs on Cairo's billboards to announce its annual event especially dedicated to Egyptian brides which will be held from the 10th of June to the 10th of July. The event will include different categories of home appliances such as TV screens, washing machines, fridges and refrigerators, fans, towels and kitchen pans and pots as well. The campaign shows that the festival will include all the necessities for brides and newly wedded couples with the best offers and discounts. The main administrator of the campaign is Tornado while other major sponsors include; Dream, ValU, and the National Bank of Egypt. The campaign uses the color pink to symbolize love and romance. People connect the color pink with feminine qualities that include compassion, softness, nurturance and kindness which are generally core values of the overall campaign. The shade of pink used also has a very eye-grabbing and calming effect. To find out more on Raneen Company's campaign, check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system in Cairo and Dubai, for details regarding the campaign's type, kind, location and more.
