Home R Us launches the super sale furniture carnival promoting its home appliances with up to 70% off. The offer is available both in-store and online. Home R Us promotes a wide variety of products which are designed for the household including; furniture, décor & furnishings and kitchen & dining necessities. The store also offers different categories based on price demands such as; luxury, affordables, and bestsellers. Home R Us is considered more than just a store since it offers a complete and whole lifestyle destination as its campaign showcases a huge variety of shopping categories which fit the preferences of consumers. The ad copy really fuses modern-days needs and demands to suit the tastes of a multicultural audience and with the hosting of the carnival, more and more people are bound to tune in to the latest living trends. The carnival will also include a collection of exclusive home appliances which are designed by international designers with A-class finishing. The brand shows that it understands the distinct standards of local style. The campaign is very attractive because of the use of a lot of different colors which make the headlines of the ad copy really pop. The campaign also informs the audience that the carnival will take place at Al Qasimia Street as well as the Arabian Center. The campaign is a new one that started in the first week of May. It was distributed as Uni-poles in Sheikh Mohammed Bin Zayed Road and as digital screens at Sheikh Zayed Road, Dubai Water Canal, and Abraj Al Mina Street in Dubai. There was also a digital screen in Al Latthad Road located in Sharjah.
