Qatari-Egyptian banking institution QNB ALAHLI launches a new OOH campaign to introduce mVisa in Egypt, the latest method of instant payment via mobile phones. A mobile app created for individuals and businessmen, mVisa offers a simple, fast and secure way of paying any transaction from a smart phone – just by scanning a QR code. The ads showcase the regular branded background of QNB ALAHLI with the ad copy that introduces the new service to viewers, as well as photos of a smartphone scanning a QR code over an mVisa display. With Large and X-Large uni-poles, as well as Gates and 3by4s around the city, this outdoor campaign introduces the new mobile payment method to QNB ALAHLI customers.
