Dior launches an astonishing OOH campaign which is categorized under digital marketing since it is artistically captured in a series of living Polaroids. The campaign gets viewers in a disco mood for the launching of Dior's Fall Collection for 2021. The collection was designed by Maria Grazia Chiuri and the campaign featured the legendary and iconic French designer, stylist and artist, Maripol who actually co-directed the pop-art ad with Fabien Baron. The lyrics used in the campaign were made up by Maripol while the original music was composed by Leonard Lasry. The campaign reflects the elegance of the French House's Cruise which is demonstrated through the richness of Puglia, Italy. Maria added culture and community to the ad which is portrayed as magical realism. Photographed by Lean Lui, the power of modern fashion was vividly perpetuated. Having Fabien as a director made the campaign pop with the sun-drenched, colorful and enthusiastic landscapes. The Dior campaign started in the 4th week of May and was displayed on digital screen across Dubai at Al Mustaqbal St and Bulyvarid Alshaykh Mohamed Bin Rashid