Noon penetrates the OOH scene in Cairo to a heavy extent with a massive campaign promoting and raising awareness on the outstanding e-commerce platform that offers everything from electronics and clothing to household products and groceries. This is the main reason that justifies the success of Noon as an E-commerce platform in the Middle East and North Africa along with the fact that Noon provides same-day, fast delivery. 

This is reflected in the ad copy since the translated ad message is "Everything You Need Will Be Delivered to you as Soon as Possible". Noon has been exerting extraordinary efforts in their recent combination, bridge billboards, and double uni-pole gates campaigns which have been distributed in both Cairo and Dubai with the commonly shared advertising message that Noon provides the fastest ever e-commerce delivery.

The campaign also attempts to raise awareness of Noon's mobile application for potential customers who have not yet downloaded or used the wide platform. Noon's brand identity is also intensely linked to the color yellow which is heavily induced in their campaigns since the color tends to evoke pleasant and cheerful feelings and it is commonly used to promote products related to children and leisure. The color has been proven to be effective for attracting attention and excitement because it can highlight the most important elements of the campaign's design. 

To find out additional information on Noon's campaign you can check out Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system which functions in both Cairo and Dubai, to know more about the campaign's budget, types, kinds, locations, and more.

Campaign Credits

Industry: Mobile Apps | E-Commerce

Brand: noon

Advertiser: noon

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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