The prominent Emirati Bank, Emirates NBD hits the billboards of Dubai with a massive OOH advertising campaign to stir up its audience with extraordinary prizes, after spreading awareness for keeping your bank account secured and not giving out your information with ease in Emirati Bank's last OOH campaign.   

This time, Emirates NBD made it on the billboards of Dubai, conveying different messages to its audience. In other words, the ad copy says that Emirates NBD Introduces “a world of exclusivity only for Emiratis”; if you sign up for the Skywards Credit Cards, U by Emaar Credit Cards, or Marriott Bonvoy World Mastercard Credit Card, you'll get bonus travel miles, points, complimentary elite memberships, and more. On the other hand, when you spend with Skywards Cards you will get rewarded at Jumeirah hotels. In addition, the ad copy invites its audience to “shop online to win extraordinary prizes”, and also guarantees to you "Rewards At Every Step With Beyond From Personal Banking".  

This campaign is creatively displaying some rewards with outstanding and fascinating die-cuts which makes it more creative in its appearance. The visuals sided by copies “” and to send SMS “JH to 4456”, “EM to 4456” and  “HELLO to 4456”, appearing on a dark blue themed background. Emirates NBD’s campaign popped up in the third week of May; on Bridge Billboards at Airport Street, Sheikh Zayed Road, Sheikh Rashid Road, and Al Khail Road in Dubai.      

The Art & Science of OOH

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