WE, Egypt's pioneering Telecom Operator, have climbed up on Cairo's billboards to raise attention and awareness on a different type of service they have been recently providing which is WE-Pay. Now with WE-Pay, customers can recharge their mobile balances, purchase a mobile prepaid card, complete their mobile bill payments, and take the necessary steps for landline payments along with internet bill payments. 

Fawry is considered to be the pioneering platform for E-payments and digital transformation. It provides consumers with financial services and is located in more than 225,000 venues around Egypt. WE finally set a contract with Fawry which has made the process a lot easier and convenient to WE customers. The service can be used online, through ATM's, mobile wallets and retail points. Fawry stops are equipped with point-of-sale machines that can now be used for different financial services. 

The campaign reflects how with the new Fawry system, all your needs will be quickly granted. The ad copy abides by the brand identity and color which is purple. Purple is commonly associated with royalty, respect and wisdom. The color also stimulates problem-solving skills. WE has recently been linking animated illustrations to their OOH efforts and this projects the creative aspect of the campaign and market segmentation. 

To find out more about WE's campaign, visit Monitoring Out-of-home (MOOH), the dedicated media intelligence company and analysis system in Cairo and Dubai, to know the campaign's budget, locations, kinds, types and more.

Campaign Credits

Industry: Telecommunication

Brand: WE

Advertiser: TE (Telecom Egypt)

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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