Oreo Ice-Cream campaign hits Cairo's billboards with its fun and enthusiastic campaign which shows the variety of Ice-Creams infused with delicious Oreo biscuits. The campaign includes some of the most creative die-cuts used for displaying the Oreo Sandwich Ice Cream, the Oreo Cone Ice Cream, as well as the Stick Oreo Ice Cream.
Passing by these billboards on Cairo's highways is bound to get your taste buds urging for the delicious taste of happiness derived from Oreo's amazing ice-cream. The ad copy is as attractive as the visual since it describes the flavor as the taste of fun. The campaign uses the shade of blue associated to Oreo's brand image and that color is deeply associated with security, appetite, productivity, trust, peace and tranquillity.
For more information about Oreo's campaign, you can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai, to gather extra details on the budget, kinds, types and locations of the campaign.
Industry: Food & Beverages
Brand: Oreo Ice Cream
Advertiser: Froneri Egypt
Region: North Africa
Tags: Awareness Campaign
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