Khaled Sabry Holding rises up on Cairo's billboards to inform the mass public that it is currently taking part in the property development of projects in Egypt's New Administrative Capital (NAC). The real estate developers have proved to have the strongest real estate offers and opportunities since the announcement of launching Ronza Tower at NAC and the massive investments which were exerted in the project. 

The campaign emphasized on the fact that the business's main goal is to launch a real estate project that is distinguishable from others in terms of modern systems, product quality and unique construction mechanisms. This is particularly important to Khaled Sabry Holding since there has been an obvious rise in competition, especially in the NAC because many similar projects are being undertaken. 

The visual of the campaign uses two main colors which are blue and red. Red is an energetic, proactive and attention-grabbing color while blue relates more to elements such as security, responsibility, dependence and trust. The color blue represents the brand identity and associated color, while red represents the project taking place at NAC. The campaign provides the company's hotline and uses the motto "Build on Respect". 

If you have more questions regarding Khaled Sabry Holding's Campaign, you can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai, to gather details on the campaign's types, kinds, budgets, locations and more. 

Campaign Credits

Industry: Real Estate

Brand: Khaled Sabry Holding

Advertiser: Khaled Sabry Holding

[] []

Country: Egypt

Region: North Africa

Tags: Awareness Campaign

The Art & Science of OOH

Back To Top Arrow