Visa has launched an outdoor advertising campaign on the billboards of Dubai to make your life easier and facilitate the Visa payment process by introducing a simple and secure tap to pay for all your needs through Visa contactless payments. Contactless Payments are transactions that can be done by tapping a contactless chip card or payment-enabled mobile or wearable device via a contactless-enabled payment terminal. Contactless technology is used in cards, watches, phones, and other gadgets. Regarding the visuals, Visa is bound by its brand identity and color, reflected through the usage of the blue color on the background, in which blue is the color of trust and loyalty, as well it makes us feel confident and secure about the service presented by the brand. On the other hand, the visual showcases a hand; holding Visa Contactless Payment which is described in the background as a flexible way to pay whatever you want from shopping to restaurants, revealed in the phrase “No Touch, No Problem”. Visa emerged in the third week of May for the first time on Hoarding Billboards at Sheikh Zayed Road and Heasaa Street. Moreover, it has shown up on Digital Screens at Heasaa Street, Financial Center Street and Sheikh Zayed Road. Last but not least, this campaign has popped up on Lampposts billboards at Heasaa Street, Sheikh Zayed Road, Al Marsa Street, Rabat Street, and King Salman Bin Abdulaziz Al Saud Street in Dubai
