The leading Egyptian real estate developer, Starlight Developments, focuses on providing top-of-the-line residential projects equipped with all the finest facilities. Moreover, Starlight Developments is dedicated to being an icon in Egyptian real estate by expanding in prime destinations of Egypt with luxurious upscale residential, mixed-use, and resort projects. The creators of Katameya Heights, Starlight Developments, released on the billboards of Cairo their latest project "Katameya Coast" in North Coast (Sahel).

Katameya Coast is a luxurious North Coast resort that is designed by a group of top-notch international architects. The project is located on KM 180 Alexandria-Matrouh Road, including waterfront homes designed on “7 Levels of Panoramic Sea View” of the Mediterranean Sea. Therefore, the all-time vision and motto for Katameya Coast are “If You Wish To Love By The Sea, Then Might As Well See The Sea”. 

The visuals feature a coastal living perfected and elevated, showcasing a limited number of Stand-Alone Villas, Twin Houses, Lux Villas, Duplex, Condos, Chalets, and Cabanas touted as “hugged the Sea”. The usage of the blue color on the background was the best choice as the blue color evokes emotional triggers, reminding us with summer vibes and the sea that you dream of kicking back on the sand and dipping a toe into someday. In a nutshell, blue is associated with calmness and soothing, also it alludes to trust and reliability of the brand. As for the ad copy, the campaign is placing the hotline if longing for more information about the project, also it highlights the phrase “7 Levels of Panoramic Sea View”, promising the audience to enjoy the summer with a wonderful sea view of the Mediterranean.     

Having so many questions regarding Starlight Developments’ campaign? You can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign’s budget, types, kinds, locations, and more.

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