The beauty of Crystal, Swarovski Abu Dhabi has glammed up on the billboards of Dubai with a rebranding campaign, launching the Wonderlab concept which is a fusion of Alice in Wonderland, Willy Wonka, and Pop Art. Moreover, it includes an update and revamps of packaging and a reimagining of the company’s iconic swan motif. This campaign has shown up after promoting its elegant crystal pieces in its last campaign.
This OOH campaign has inspired the audiences on the roads after filming a fabulous advertising campaign in Kiev. The video named “I Welcome to Wonderlab” was created by the Ukrainian Studio Family Production, utilizing 150 kilos of Swarovski colored crystals of various sizes. The video was directed by the creator of Adidas, Die Antwoord, and Skrillex ads, Terence Neale. On the other hand, the shooting was designed by the new creative director of the jewelry brand, Giovanna Battaglia Engelbert.
The video campaign takes us through a journey to Swarovski Wonderlab, exposing us to different room concepts like candy room, chess room, and laboratory to explore the purity and precision of Swarovski crystal inspired by the high-tech Manufacture, and the engineering prowess ingrained in the first drawings of Daniel Swarovski. As for the billboard, the campaign is featuring the English actress Gwendoline Christie and the British child actress Isla Johnston to become the face of advertising. On the other hand, it displays marvelous and new colored crystals, figurines and ornaments, “where science and magic meet, where extra and elegance collide”, stated by Swarovski Creative Director Giovanna Engelbert. Swarovski’s new campaign has emerged in the first week of June in a limited location on UniPole Billboards at Sheikh Zayed Road and Lampposts Billboards at Umm Suqeim Street in Dubai
OOH Size: Lamppost | Uni-Pole
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | Rebranding Campaign | Sheikh Zayed Road | UAE | Umm Suqeim Street | United Arab Emirates | Swarovski Abu Dhabi | Swarovski Bracelets | Swarovski Dubai | Swarovski UAE | Swarovski | Gwendoline Christie | Isla Johnston | Giovanna Engelbert
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