WE, the top Egyptian-based telecom operator have spiked Cairo's OOH scene with their new creative and innovative campaign which aims to raise awareness among customers about the convenient offers and deals that the company offers and also to raise brand equity by showing target consumers that WE is a high-quality telecommunications system that is very transparent and reasonable. 

The main message for the campaign is that WE promises you the highest quality service with each mobile package recharge. The ad visual shows that the new recharge cards from WE are 100% value guaranteed and they offer more units and more internet than ever. The new cards offer either more units, 10x your recharge or mobile internet bundles which start from 5EGP until 150EGP. 

The graphic design of the campaign adopts the purple and white brand colors and also combines some illustrations which reflect that these services are mainly targeted at young generations. 

If you have more questions about WE's campaign, you can check out Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign's budget, kinds, types, locations and more.

Campaign Credits

Industry: Telecommunication

Brand: WE

Advertiser: TE (Telecom Egypt)

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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