Super General climbs up on UAE's billboards to raise awareness for household electronics and home appliances through a massive campaign. Super General offers all your household needs and wants and it sends the message that its products are affordable and durable in eliminating daily life fuss and concerns. 



The campaign also transmits the message that Super General is all about fresher foods and healthier days. It also offers a variety of products that cater to all your cooking needs with maximum safety as well as efficiency. The billboards indicate that the brand offers quality washing machines for optimal wash cycles as well as premium air conditioners. 

The ad copy shows the variety of home appliances offered and displays the fact that the brand has rapidly grown into a dynamic and global one. This is because the brand has had a heavy presence in the market for the last 30 years. The brand also has a strong presence in over 50 countries, and that is especially highlighted in the campaign. The main motto for the campaign is "Super Trust". 




The billboards attempt to portray different family members using different products by the brand which reflects on the target audience of the campaign. 

The campaign is a freshly launched one which started in the first week of June. It took the form of Uni-poles at Al Safa Bridge, Sheikh Mohammed Bin Zayed Rd., Sheikh Rashid Rd., and Al Latthad Rd. The campaign also took the form of hoardings in Sheikh Zayed Rd. Dubai and Sheikh Khalifa Street, Ajman. There was also a digital screen in Alshrq St and a bridge billboard at Sheikh Khalifa Street, Sharjah. 

The Art & Science of OOH

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